The video game me some tips in design and also some knowledge about how to design for specific marets. I found it interesting when Paul said "pick battles big enough to matter, but small enough to win" and also the idea of bringing together small to make a big difference.
The idea of looking at human interactions with everyday life was interesting eg. using the street poles to rest the trolley on, and wrapping the teabag string around the handle of the mug as subconcious design we all create.
some other points to remember are looking wide for more oportunities and putting yourself in the consumers shoes to realy feel what the market needs. eg. the ikea designer sitting under the table to later design an under table storage system for kids.
5/10
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