Inspiring, insightful, interesting, educational, enlightening and realy just exceptional are only a few of the words to describe the film by Gary Hustwit. After watching i couldnt help but imagine myself in the future as a designer. It made me somewhat excited... I began to think about what style of designer i would like to be and it even sparked a few ideas in my head.
Seeing idols such as those shown in the film and hearing their story brings the whole idea of design back down to the ground. Listening to the way they came to be or the way they speak of the products around us ensures me that its not just luck as to how one comes up with a good idea, it takes years of practice and a real understanding of what design can achieve and what we as designers want to achieve. For example Erwan Bouroullec says that “its kind of bizarre, but i think that designers understand what people need better than they do” insisting that design is much much more than justthe form and the function, its this sub concious interaction and emotion that follows with a product which defines true design. An interesting point raised by Jonathan Ive at Apple when he explains that part of the design of the iPhone was to actually get design out of the way, and how when true design is achieved its almost like “ofcourse its that way, why wouldnt it be any other way”
Karim Rashid speaks of how important design is as a part of our lives, and i totally agree. Why should we be uncomfortable? Why should we put up with poorly designed products? It seems a waste to be putting time into such products, and this is why it is essential that our job is done propperly. I think the most important aspect we can take away from what he says is “are the things we are doing realy making an effect, and making change?” because this realy does define the job, and even what should be the aspirations of a designer.
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